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Tuesday, June 28
 

11:00am PDT

Changing the Game with Digital Tickets
Feedback Survey
Hear success stories from digital ticketing champs. Learn how they've increased ticket sales, mobile engagement and fan data.
Moderators
avatar for Clay Luter

Clay Luter

EVP, Sports, Ticketmaster

Speakers
AB

Ann Bihari

Senior Director of Ticket Operations, Dallas Cowboys
avatar for Jamie Brandt

Jamie Brandt

VP, San Francisco 49ers
avatar for Jason Rockwood

Jason Rockwood

Vice President, Mobile Innovation, Miami HEAT

Tuesday June 28, 2016 11:00am - 12:00pm PDT
Salon 4
  Workshop

11:00am PDT

From Data to Decisions
Feedback Survey
Explore how sports organizations with advanced data ecosystems leverage analytics, connect various data sets and work with providers to make informed decisions across numerous business objectives.
Moderators
avatar for David Smrek

David Smrek

Vice President, Strategic Account Success, Ticketmaster

Speakers
avatar for Vince Ircandia

Vince Ircandia

Senior Vice President of Business Operations, Portland Trail Blazers
avatar for Umesh Johari

Umesh Johari

Senior Manager, Business Strategy & Analytics, San Francisco 49ers
avatar for Chris Pittenturf

Chris Pittenturf

Vice President of Data & Analytics, Detroit Pistons

Tuesday June 28, 2016 11:00am - 12:00pm PDT
Salon 5
  Workshop

11:00am PDT

Marketing Throughout the Fan's Journey
Feedback Survey
Finding ways to reach and interact with fans at all stages of the journey is crucial to convert them into buyers and team advocates. In this session, marketing pros share the digital funnel tactics that helped them draw in fans. You’ll walk away with powerful digital channel and content ideas to incorporate into your next campaign.
Moderators
avatar for Karla Adelt

Karla Adelt

MSD, Ticketmaster

Speakers
avatar for Debbie Gonzalez

Debbie Gonzalez

Director of Marketing, BMO Harris Bradley Center
CM

Christine McAnally

Director, Product Marketing, Edmonton Oilers
avatar for Ross Moses

Ross Moses

Manager, Analytics, U.S. Soccer
avatar for Teresa Tatlonghari

Teresa Tatlonghari

Vice President Marketing, Orlando City SC

Tuesday June 28, 2016 11:00am - 12:00pm PDT
Salon 6
  Workshop

2:00pm PDT

Creating Lifelong Fans
Feedback Survey
Developing and maintaining a culture of fandom is an essential challenge facing all clubs, leagues and sports. How are sports executives planning and executing their fan engagement and loyalty strategies? How are teams earning and rewarding loyalty from their fans? What tools and technology are they leveraging?
Moderators
avatar for Gary Brosius

Gary Brosius

VP, Sports, Ticketmaster

Speakers
avatar for Jeff Hecker

Jeff Hecker

Sr Director, Ticket Operations, NY Jets
avatar for Jordan Kolosey

Jordan Kolosey

Sr. Director of Business Strategy, Nashville Predators
avatar for Leah Rindler

Leah Rindler

Fan Insight & Analytics Manager, Kansas City Chiefs

Tuesday June 28, 2016 2:00pm - 3:00pm PDT
Salon 6
  Workshop

2:00pm PDT

Innovative Ticketing Products
Feedback Survey
Beyond plans, groups and single-game tickets: Discover creative new ticketing products offered by some of the most innovative teams. Learn how teams are using these products to attract new fans, drive growth and strengthen their brands.
Moderators
avatar for Rick Johnson

Rick Johnson

VP & GM, Pricemaster, Ticketmaster

Speakers
avatar for Nic Barlage

Nic Barlage

SVP, Chief Sales Officer, Phoenix Suns
avatar for Anthony Perez and Julie Eliades Household

Anthony Perez and Julie Eliades Household

Executive Vice President, Strategy, Orlando Magic
avatar for Ben Kerswill

Ben Kerswill

Platform Development Manager, Australian Football League

Tuesday June 28, 2016 2:00pm - 3:00pm PDT
Salon 5
  Workshop

2:00pm PDT

Putting Wins on Board with Resale Game Plans
Feedback Survey
Every team has different talents, and no game plan is the same. In this session, we’ll examine resale plays and wins from a variety of teams with different inventory scenarios.
Moderators
avatar for Kurt Schwartzkopf

Kurt Schwartzkopf

EVP, Sports, Ticketmaster

Speakers
avatar for Chris Gallagher

Chris Gallagher

Sr. Vice President, Sales, Orlando City SC
avatar for Ben Milsom

Ben Milsom

Chief Ticketing Officer, Tampa Bay Buccaneers
PS

Paul Simon

Senior Director, Business Strategy, Miami HEAT
avatar for Ryan Vance

Ryan Vance

Senior Manager, Ticket Marketing, Angels Baseball

Tuesday June 28, 2016 2:00pm - 3:00pm PDT
Salon 4
  Workshop

3:30pm PDT

Digital Marketing HIIT: SEM, Paid Social, Programmatic Display
Feedback Survey
Take the digital dive! We’ll teach you just enough to be dangerous when talking about SEM, paid social and programmatic display.Come and go for the three interval sessions below:

3:30 – 3:55: Search Engine Marketing (Heather Cohen)

4 – 4:25: Paid Social (Heather Cohen)

4:30 – 5: Programmatic (Gosha Khuchua)


 
Speakers
avatar for Heather Cohen

Heather Cohen

Director Marketing, Blue Digital, Ticketmaster
Heather has been a leader in the internet marketing world for over 10 years. She has been with Ticketmaster since July 2014, helping to lead, build and scale their internal SEM Premium Service offering for clients. Prior to Ticketmaster she was at a leading online marketing agency... Read More →
GK

Goshua Khuchua

VP - Business Development,, Ticketmaster

Tuesday June 28, 2016 3:30pm - 5:00pm PDT
Mt Olympus
  Workshop
 
Wednesday, June 29
 

3:30pm PDT

Digital Marketing HIIT: Tags & Pixels, DIY Digital Audit, Propensity Model Emails
Feedback Survey

Take the digital dive! Learn the basics of tags and pixels, how to ensure your own digital channels are optimized for conversion, and why propensity model emails are so successful. In this interval workshop you can come and go attending the sessions that you find most interesting below: 

3:30 – 3:55: Tagging/Pixels (Gosha Khuchua)

4:00 - 4:25: DIY Digital Audit (Kelly Henderson)

4:30 – 5:00 Propensity Model Emails (Jen Zick)

 

 



Speakers
avatar for Kelly Henderson

Kelly Henderson

Senior Director of Sales Enablement, Ticketmaster
GK

Goshua Khuchua

VP - Business Development,, Ticketmaster
avatar for Jen Zick

Jen Zick

VP Client Direct, Ticketmaster

Wednesday June 29, 2016 3:30pm - 5:00pm PDT
Mt Olympus
  Workshop
 
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Tuesday, June 28
Wednesday, June 29
Avalon Hollywood
Demo Lounge - Mezzanine
Echo Park
Hancock
Hollywood Ballroom
Innovation Station - Mezzanine
Loews Exhale Spa
Loews Pool Deck - 5th Floor
Los Feliz
Mt Olympus
Pre-Function Foyer - Mezzanine Level
Preston's
Ray Dolby Ballroom - Salon 1 &2
Ray Dolby Ballroom Pre Function Terrace
Redbury Hotel at Hollywood and Vine
Salon 3
Salon 4
Salon 5
Salon 6
Side of Loews Hotel
Silver Lake
Solano
Studio C
Studio D
Studio E
TBA
The Annex - 5th Level
The Roosevelt Hotel
  • Break
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  • League Breakout
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  • Nexus Demo Lounge
  • Roundtable
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